Hello. Better Not Perfect is a brand new purposeful business coming in hot. Here, we love to be disruptive, have a good time and shake everything up in order to do things that are good for us and for you and for our planet.

We are change makers and we’re out to show that there is always a better way to do stuff. In our case we make products that people love and are fully circular. Circularity is vital if we want to continue to have the things we love. It’s also a real challenge to deliver and requires people to think just a little bit about how we consume and how we throw away.

The best news is that it’s not difficult and none of us need to be perfect. We’ll make mistakes, we’ll learn and try again, and as long as it shows improvement we’ll keep going.

This isn’t about being perfect.
None of us are. This is about being Better Not Perfect.